Cheplak Live Presents...
White Glove Listing Course
6 Recorded Sessions
by Brittney Pino & Nick McLean
White Glove Listing Course ➡️ $2,997
(Agents at PINO & Associates Real Estate who utilize the WG Listing Process)
The “White Glove Experience WGE”
The most comprehensive and effective listing process and experience
White's objective is to be recognized as the finest listing agent in their marketplace by delivering a WGE to their clients every time.
By the end of this course, team leaders will have the entire White Glove Listing Process, proving they are proficient in delivering the highest quality listing experience every time for their clients, resulting in best-in-market results, 5-star reviews, and raving fans.
What To Expect In White Glove Listing Course
Session 1 - White Glove (WG) - Attracting & Generating Listings
- What is White Glove, and how will using the White Glove System increase your listing conversion?
- WG Core Values
- A client-centric approach that builds a raving fan base.
- Systems & Marketing to Attract and Convert Willing Sellers
- WG Custom Marketing Approach
- WG Recommended Vendor Resource
- Create a WG Staging and Movers Process
- WG Production Team (Building your listing team)(Key Players)
- Differentiate your team with WG Branding
- WG Social Media
- Top Listing Sources
Session 2 - White Glove Listing Experience - The Complete Listing System
- Step-by-Step Client Acquisition Process
- Learn what to say, write, and do at every step leading to the signed listing.
- How to create and properly utilize client concierge systems
- What your staff and agents should say on the phone.
- Get our WG Seller Intake Form
- WG Appointment Process
- WG Confirmation Email that reduces cancellations and sets up your Certified Listing Agents to win the listing.
Session 3 - Internal Certification Process
- Learn the WG Certification process to be a listing agent at your company
- Certified Listing Partner vs. Non-Certified Listing Partners
- The WG Sign-Off Process to List.
- WG Evaluation Form
- WG Training Plan
- What is a Listing Assistant, and how do you leverage LAs?
- What are the Certified Listing Partners' standards, duties, and responsibilities?
- What are Non-Certified Listing Partners' duties and responsibilities?
Session 4 - White Glove Experience - Part 2 Listing Presentation
- White Glove Listing Tool Kit
- Arrival and Introduction - Policy and Procedures
- How to complete a Grand Tour that WINS the client.
- WG Customized Pricing Approach
- How to differentiate yourself from the traditional CMA using the Customized Pricing Approach.
- Become a Real Estate Doctor and learn how to Diagnose and Prescribe.
- How to deliver an experience and set expectations during the document signing phase.
- White Glove Next Steps - How to set clear expectations, be proactive, and overdeliver.
Session 5 - White Glove Listing “Production Day”
- One-Yard Line Listing
- White Glove Home Preparation
- White Glove Production Day
- Staging Process
- Digital Staging
- Showing Time Procedure
- Video Walk-Through Framework
- Showing Feedback Script
- Concierge Text Line
- Getting the listing on the market
- Certified White Glove Listing
- WG Open House
Session 6 - White-Glove Listing Process [From Launch to Closing to After Closing]
- Listing Live
- Answer Before It’s Asked Communication Plan for the Transaction Coordinator
- Your Home Online Communication Framework
- Price Reductions Process
- Ways to drive activity
- Proactive Seller communication
- How to supercharge your referral business
- How to present offers
- Listing Under contract now what? Learn the WG
- Listing Closing Coordination Process
- Deliver a memorable Closing Day and earn your five stars and referrals.
- After Sales Plan
- EOS Evidence Of Success
What To Expect In White Glove Listing Course
Session 1 - White Glove (WG) - Attracting & Generating Listings
- What is White Glove, and how will using the White Glove System increase your listing conversion?
- WG Core Values
- A client-centric approach that builds a raving fan base.
- Systems & Marketing to Attract and Convert Willing Sellers
- WG Custom Marketing Approach
- WG Recommended Vendor Resources
- Create a WG Staging and Movers Process
- WG Production Team (Building your listing team)(Key Players)
- Differentiate your team with WG Branding
- WG Social Media
- Top Listing Sources
Session 2 - White Glove Listing Experience - The Complete Listing System
- Step-by-Step Client Acquisition Process
- Learn what to say, write, and do at every step leading to the signed listing.
- How to create and properly utilize client concierge systems
- What your staff and agents should say on the phone.
- Get our WG Seller Intake Form
- WG Appointment Process
- WG Confirmation Email that reduces cancellations and sets up your Certified Listing Agents to win the listing.
Session 3 - Internal Certification Process
- Learn the WG Certification process to be a listing agent at your company
- Certified Listing Partner vs. Non-Certified Listing Partners
- The WG Sign-Off Process to List.
- WG Evaluation Form
- WG Training Plan
- What is a Listing Assistant, and how do you leverage LAs?
- What are the Certified Listing Partners' standards, duties, and responsibilities?
- What are Non-Certified Listing Partners' duties and responsibilities?
Session 4 - White Glove Experience - Part 2 Listing Presentation
- White Glove Listing Tool Kit
- Arrival and Introduction - Policy and Procedures
- How to complete a Grand Tour that WINS the client.
- WG Customized Pricing Approach
- How to differentiate yourself from the traditional CMA using the Customized Pricing Approach.
- Become a Real Estate Doctor and learn how to Diagnose and Prescribe.
- How to deliver an experience and set expectations during the document signing phase.
- White Glove Next Steps - How to set clear expectations, be proactive, and overdeliver.
Session 5 - White Glove Listing “Production Day”
- One-Yard Line Listing
- White Glove Home Preparation
- White Glove Production Day
- Staging Process
- Digital Staging
- Showing Time Procedure
- Video Walk-Through Framework
- Showing Feedback Script
- Concierge Text Line
- Getting the listing on the market
- Certified White Glove Listing
- WG Open House
- WG Brokers Tour
- Social Media Promotions
Session 6 - White-Glove Listing Process [From Launch to Closing to After Closing]
- Listing Live
- Answer Before It’s Asked Communication Plan for the Transaction Coordinator
- Your Home Online Communication Framework
- Price Reductions Process
- Ways to drive activity
- Proactive Seller communication
- How to supercharge your referral business
- How to present offers
- Listing Under contract now what? Learn the WG
- Listing Closing Coordination Process
- Deliver a memorable Closing Day and earn your five stars and referrals.
- After Sales Plan
- EOS Evidence Of Success
Deliverables...
- White Glove Pre-appointment Preparation Checklist
- WG Seller Counseling Interview Form
- WG Pre-listing Package Bag & Checklist
- WG Preparing for your photoshoot Checklist
- WG Listing Coordinator Checklist
- WG Seller’s preparing your home checklist
- WG Staging Checklist
- And so much more!
- White Glove listing materials
- White Glove Marketing and listing Materials examples
- Private Facebook Group
- Success Magazine Example
- White Glove Additional Features List Example
- White Glove Promotional Video Examples
- White Glove Seller In-take Form
Deliverables...
- White Glove Marketing & listing Materials examples
- Private Facebook Group
- 6 Exclusive Recordings
- White Glove Promotional Video Examples
- White Glove Seller In-take Form
- White Glove Pre-appointment Preparation Checklist
- WG Listing Tool Kit
- WG Preparing for your photoshoot Checklist
- WG Listing Coordinator Checklist
- And SO MUCH MORE!
White Glove Listing Course ➡️ $2,997